CBS Thrilled with YouTube Partnership
CBS Thrilled with YouTube Partnership by Roxanne McDonald
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As movie and TV moguls scramble for hot cyberspace and TV joint ventures, CBS is proud to have joined in collaboration with the popular YouTube. |
Just ask CBS and Viacom King Sumner Redstone: Viacom’s online presence was unremarkable, at best; the new MTV site Overdrive was a bust; and missing the opportunity to buy MySpace (which, bought by Rupert Murdock and New Corp., gets Google advertising for a cool 9 mill, according to Bryan Burrough of Vanity Fair) would have made anyone in big business appreciate the lucrative nature of television and internet business mergers.
Or, as according to Michael Arrington of Techcrunch, just ask CBS Interactive President Quincy Smith how damned good it feels to make the right decision, have the right timing, and catch a partnership with the right online biz:
As Arrington reports,
a recent press release reveals the utter pleasure and pride Pres. Smith feels about the CBS Interactive partnership with YouTube—one that within its first two months was seeing huge numbers: 29.2 million page views “since October 18,” or “an average of 857,000 views per day.”
Not only do the numbers turn Smith on, but the prospects of “many exciting further developments,” along with what CBS believes is causational increases in TV ratings, make the president of one of the biggest networks of the industry beam with delight and pride.
The biggest challenge, now, implies Arrington, is to capitalize further with more [successful] online developments…before “offline TV dies.”
Hey, now, wait a minute: if this offline TV fanatic has her way, that won’t be for a long, long time.
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