A New Year and a New Apprentice
A New Year and a New Apprentice by Roxanne McDonald
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Apparently, Mr. Trump has found ways to revamp “The Apprentice” and re-instill faith of viewers. |
As Dusty Saunders of Rocky Mountain News reports, “The Apprentice” “suffered declining ratings” the last two seasons in New York. So this season—which begins January 7th—Trump is bringin’ on what the teaser trailers indicate is the “fashizzle”. (Yep, a very white and very old Trump actually uses this word.)
And when the voiceover narrator says this new season will be intense, the screen reads “in tents” and shows what are evidently the “losers” having to live in tents that are so untrustworthy that they weaken and flap and threaten to collapse in the great stormy weather of Southern
California. Wait. Last I knew, there were no gales great enough to lift a large woman’s skirt.
Broadcasting critic Saunders describes it as the new “social experiment”—so it’s either “here we go again” (which would make sense as Trump’s co-producer is Mark Burnett) or where’s the “social” element and where’s the “experimental” and how will they top watching whatshername—Omarosa–lie to her team leader about an important call then return to eating her dinner or seeing the fame of former contestants translate into what the most likeable of contestants (Tana, of season 3) has made it: an empire of BeDazzle rivets?
Saunders suggests the ongoing cat and rat fight between Trump and O’Donnell helps inspire renewed interest, along with a get-to-live-like-the-Donald premise of the new Apprentice. If he is right, and these things work to pull viewers and boost ratings, then “The Apprentice” can redeem itself from its present state, which Saunders claims is one of deteriorated and dull employment line reality show.
I like the format, and understand that yes, it will be pretty much the same as the first five seasons. But if it’s any consolation to those with shorter attention spans than mine, it will still be far better than that intended or unintended spoof – what was it, “My Big Fat Lying Boss”?
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